“Eat Further Away ….. Long Beer Lease ….. Boiling Hot at Zero Degrees”
Michelin Tires got into the business of reviewing great restaurants for its Michelin Guide in 1900 so people would drive further to eat . . . and need new tires sooner.
In 1759, Arthur Guinness signed a 9,000-year lease for a brewery in Dublin, Ireland at $75-a-month. So Guinness will be in that brewery until the year 10,759 . . . when they can renegotiate.
When Anders Celsius invented his temperature scale in 1742, he had the boiling point of water at zero degrees and the freezing point at 100 degrees. That was flipped around after he died.